The Ordinary

History Of The Ordinary

The Ordinary, a brand under the umbrella of DECIEM, was founded in 2013 by Brandon Truaxe. This Canadian company started with a unique mission to offer functional and transparent skincare products at an affordable price, disrupting the traditional beauty industry. Truaxe aimed to demystify skincare by using straightforward formulations and simple branding, setting The Ordinary apart from more traditional, often less transparent skincare brands. Since its inception, The Ordinary has grown rapidly, gaining a loyal customer base worldwide.

Product Offerings

Skincare: The Ordinary is renowned for its extensive range of skincare products that target various skin concerns. This includes serums, moisturizers, oils, and acids such as hyaluronic acid, glycolic acid, and salicylic acid.

Haircare: In addition to skincare, The Ordinary also offers a selection of hair care products, including shampoos, conditioners, and scalp treatments aimed at maintaining hair health and addressing specific scalp conditions.

Makeup: The brand features minimalist makeup products such as primers and foundations, designed to complement its skincare line and enhance natural beauty.

Suncare: Protective suncare formulations, including sunscreens, are also part of The Ordinary's offerings, aimed at safeguarding skin from harmful UV rays.

Brands

• DECIEM
• The Ordinary
• NIOD
• Hylamide
• The Chemistry Brand
• Fountain
• AB Crew

Delivery Information

The Ordinary offers delivery services for its products purchased online, ensuring that customers receive their skincare, haircare, and makeup products at their doorstep. International shipping is available, making it accessible to a global audience. For more details on their delivery services and to review their return policy, you can visit the returns policy page.

Returns Policy

The Ordinary provides a comprehensive returns policy for customers who are not satisfied with their products. They offer options for returns and refunds, ensuring customer satisfaction and confidence in their purchases. For more information, you can visit their detailed returns policy page.

Security & Reviews

The website for The Ordinary is secure, employing industry-standard security measures to protect customer data and ensure secure transactions. The brand has garnered generally positive reviews from customers and industry experts alike. They are well-regarded for their effective and affordable products, with many users praising the transparency and simplicity of their formulations. For an overview of customer reviews, you can visit their Trustpilot page.

Competitors

• Glossier
• Paula's Choice
• CeraVe
• The INKEY List
• Youth To The People
• Drunk Elephant
• Rodeo
• SkinCeuticals
• La Roche-Posay
• Biossance