Too Faced

History Of Too Faced

Too Faced was founded in 1998 by Jerrod Blandino and Jeremy Johnson in the United States. The brand was created out of a desire to bring fun and glamour back to the cosmetics industry. Both founders had extensive backgrounds within the beauty sector, with Blandino having worked as a makeup artist and Johnson in the beauty industry. Their initial mission was to create a beauty brand that celebrated individuality and self-expression. Known for its light-hearted and whimsical approach, Too Faced quickly gained a cult following. Over the years, the brand expanded its product range and became one of the prominent names in the beauty industry, attracting the attention of larger corporations. In 2016, Too Faced was acquired by Estée Lauder Companies, marking a significant milestone in its history.

Product Offerings

Lipsticks: Too Faced offers a range of lipstick products including matte, glossy, and liquid formulas, known for their long-lasting color and comfortable wear.

Foundations: The brand features various foundation options catering to different skin types and tones, focusing on providing a flawless finish.

Eyeshadows: Too Faced is famous for its creative and richly pigmented eyeshadow palettes, often featuring playful themes and vibrant colors.

Mascara: From lengthening to volumizing, Too Faced offers a variety of mascaras to enhance and define lashes.

Blushes and Bronzers: The brand offers an array of blushes and bronzers aimed at providing a natural, glowing complexion.

Primers: Too Faced has several primer products designed to prepare the skin for makeup application, ensuring longevity and smoothness.

Highlighters: Known for their buttery texture and shimmering effect, Too Faced's highlighters are a favorite among many makeup enthusiasts.

Opening Times

Too Faced operates primarily as an online retail business. Therefore, their website is accessible 24/7 for customers to browse and purchase products at their convenience.

Delivery Information

Too Faced offers delivery services for their products, ensuring they reach customers in a timely and secure manner. They offer various shipping options, including standard and expedited shipping. For detailed information regarding their delivery policies and timelines, customers can refer to their returns policy page.

Returns Policy

Customers who are not satisfied with their purchase from Too Faced can refer to their detailed returns policy. The company offers a hassle-free return process to ensure customer satisfaction. For more information, visit the returns policy page.

Security & Reviews

Too Faced places a high priority on the security of its customers. The website uses secure encryption methods to protect personal and financial information during transactions. Though Too Faced’s website does not display reviews directly, customers can find many reviews and ratings on various beauty and retail platforms. The brand enjoys a positive reputation for the quality and creativity of its products.

Furthermore, customers can read reviews about the company on its Trustpilot page.

Competitors

• Urban Decay
• Benefit Cosmetics
• Anastasia Beverly Hills
• Tarte Cosmetics
• NYX Professional Makeup
• MAC Cosmetics
• Smashbox
• Kylie Cosmetics
• Fenty Beauty
• Huda Beauty